How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 27.06.2025 00:08
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Why do you think they're treating Diddy worse than Tate? Is it because of racism?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
Processes
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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Product
Good marketing is doing this well.
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price